Factors Boosting Bandwidth Demand Growth

Still citing Telegeography, the following are factors accelerating bandwidth demand growth:

• Increased adoption of high-speed broadband access (more than 400 mn broadband subscribers worldwide at 2008E)
• (Illicit) P2P usage --> case TPB
• Legal video content --> skyrocketing!!

Hulu had 9 million unique viewers in October 2008, rumored to be going international soon
Most sporting events are broadcast online to a global audience in increasingly high quality
Beijing Olympics:100 million online viewers in China according to CCTV; The BBC served 40 million streams

And sure : "Content Providers and Content Delivery Networks Increasingly Large Capacity Buyers!!":

• Content providers and CDNs push content nearer to end-users to optimize quality
• Google is investing in the Unity cable project and building data centers around the world
• Microsoft is building a global CDN with 99 nodes and adding 10,000 servers a month
• Limelight Networks continuing to add servers and PoPs

Source Telegeography / Alan Mauldin